When it’s well done the printed word is still a powerful marketing weapon. Online is great, but sometimes you can’t beat the look, feel and impact of something more tangible.
The Treloars’ Trust is one of the UK’s most respected charities, committed to improving the lives of children with profound disabilities. One of their key communication vehicles is their School Prospectus. I was approached for a radical reappraisal of how this should work. It was vital to create a brochure that talked to both parents and children. Equally important was the need to celebrate the very real achievements of these special young people. This more relaxed approach has paid dividends.
Launching a new form of employment contract is no easy matter. It’s a particularly complicated and sensitive legal area. So bold simplicity was key to the approach behind this brochure that promoted this new concept, which offered numerous benefits to both employers and employees alike.