Your website deserves to be as well written as it is designed. Your copy needs a standout personality. It must be simple to navigate. And it must optimise searches. Is it a science, or an art? I think it’s a little of both.
Caselines is the world’s only cloud-based legal evidence management platform. But their website didn’t reflect their unique expertise. A more dynamic brand identity was needed. This was based around the theme line ‘The Evidence is Undeniable’ which was the start-point for the entire website. This led to press ads, sales collateral, emails and blogs. The changes worked. Within two years Reuters snapped up Caselines by for an undisclosed sum!
With decades of know-how in the world of commercial sponsorship Platformation boasted a unique set of skills that blended an innovative approach with time-honoured methodology. But their existing website didn’t reflect these crucial values. A new, highly focused strapline, a dynamic visual style and more intuitive navigation system quickly solved the problem.
‘Elegant, intelligent and irresistible’ that was Beyond Events’ brief. As one of London’s most dynamic event companies they combine creative flair with business know-how. They needed a simple, inexpensive and functional website with massive cut though. The solution was a combination of pared back, incisive and characterful copy, matched by a cool, sophisticated visual identity that reinforced their passion to deliver more Intelligent Events.
The Ipendo platform comprises a range of powerful web-based tools that offer companies total control of their IP assets. A total copy and design overhaul of their brand, from collateral material to their website, was based on a new theme line of “The world talks IP with Ipendo”. This new positioning played its part in securing a multi-million pound buy out deal for the company in less than 18 months.