Tim Terry Work

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I write more and more websites – from short ones to long ones; from schools to solicitors; from big budgets to small spends. Your website is an increasingly vital sales tool, so it deserves to be as well written as it is designed. Your copy needs a stand-out personality. It must be simple to navigate. And it must optimise searches. Is it a science, or an art? I think it’s a little of both.

Click on any logo below to see selected work:

It’s not that difficult to sell the average consumer on the benefits of solar energy. But, as BP Solar found, the cynical trade market is a tougher nut to crack. These professionals like to be seen to be Green. But they demand solutions that will keep them in the black. This vertical campaign promoted BP Solar’s proven track record and unrivalled expertise in the rapidly emerging markets of Germany and Spain, to key influencers. Art director: Trevor Pettit (020 8671 0486)

Thousands of people living and working in the UK have no access to mainstream financial services. Oakam was set up to address this problem with a range of tailored products. However talking to these communities isn’t easy. Many of them are new to the UK, some speak little or no English and there are a range of cultural sensitivities to be aware of. This ongoing campaign uses simple headlines with arresting visuals for maximum impact. Art director: Rick Jones (www.jcreative.co.uk)

British Airways Executive Club needed a creative idea to 'humanise' and unify their brand throughout Europe. Within months 'The People Concept' became the global idea behind not only the Executive Club but all BA's below-the-line work. In turn this became a driving force for BA's Global Repositioning. I worked with the lead agencies, M&C Saatchi, Carlson Loyalty and Interbrand Newell & Sorrell, creating concepts writing guidelines and co-ordinating the massive project. Art director: Marcella DiMare (www.dimare-creative.com)

Merchant Gourmet continually travel all over the world in their never ending quest to find the very best in fine foods, hard to source regional ingredients and traditional recipes. Gourmands across the UK prize their products for their authenticity and outstanding quality. From a writer's point of view this account was a joy to work on because every product had such a rich and compelling story to tell. Art director: Marcella DiMare (www.dimare-creative.com)

M-real, one of the world's biggest paper manufacturers, were looking for a corporate and product focused campaign that would change public perception of them as a paper producer to establish them as a total solutions provider. Our presentation used short, bold, emotive headlines backed up with a benefit led subtitle and compelling photography not usually associated with this industry. It won the £4 million account across Europe. And, a few months later, worldwide too. Art director: Trevor Pettit (0208 671 0486)

The Visa Cash card is 'charged up' with money to use in place of small change, on test in Leeds. A promotion was needed to increase awareness and usage. As the card is used for low value purchases the client wanted 'inexpensive' prizes without devaluing the brand. The 'Win a Welcome Break' promotion tied in directly with the Visa Cash concept. Usage more than doubled. And the campaign caught the public's imagination in a humorous and human way. Art director: Janie Harland (janieha@blueyonder.co.uk)

Zip disks offer a portable, high density storage medium at an affordable price. The problem was to communicate the benefits in a creative way that would take people away from their beloved 'floppies'. The answer was a simple, colourful campaign that told the facts - without being boring. The later introduction of Zip Built-In demanded a particularly nifty verbal and visual idea that would work in any medium from 48 sheet posters to mouse mats!

Duckhams wanted to promote their engine oils by giving away vouchers worth up to £100 off their customers next holiday. This required a direct mail and point-of-sale campaign that would sell the idea to the trade, plus a multi media campaign for consumers. Using the 'Aliens on Vacation' theme gave this campaign a light, witty touch that immediately took off with both audiences. Art director: Marcella DiMare (www.dimare-creative.com)

Phone: 020 7602 3649 Mobile: 07957 66 60 16 Email:tt@timterrycopy.com