Words, I use them every day. They are my toolkit for great copy and influential content. Coupled with unique, insightful and persuasive ideas words are a formidable selling weapon.

I use simple words, arresting words, challenging words, informative words, relevant words – words that are right for press ads, ideal for brochures, spot on for banners and perfect for websites. Words that convince and promote your business.

I’ve been a copywriter over 20 years, working with all kinds of clients with all sorts of products or services: from airlines to pet food, data management to lipsticks, engine oil to milkshakes and more. It’s that variety that keeps my copy fresh.

Every brief I receive – big or small – is different. All are challenging. And yours will always get a unique, persuasive and memorable solution.