Entries by Tim

Jiggered by Jargon

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If you find yourself befuddled by all the bonkers jargon you find everywhere these days, help is at hand thanks to a system created over three decades ago by Philip Broughton, an American Public Health official. His ingenious idea gives you an easy way to bullshit with the best of them. The way the grid […]

Puffins Motivate Managers

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My latest campaign gives the CMI (Chartered Management Institute) a punchier new visual and verbal identity. And it doesn’t end with puffins. Press, collateral, banners and web copy/content is more challenging, and is directly targeted to the needs of managers – and their employers – across the UK and beyond. Here are just a few […]